Control Your Local TV News
24 Feb
Since social media came into our lives, it’s easier than ever before to tell the TV people what local news stories they should cover.
Advertisers think everyone is online looking for stuff to buy. When the TV sales people come around, advertisers say, “I’m giving you less money because I have to get advertising online.”
TV bosses told their people [anchors, reporters, and more importantly producers, who make the decisions] that everyone is online, social media is exploding and they’d better be there, too. Then TV bosses can sell advertising on TV and online. It’s not evil, it’s just the way it is.
TV and online! You’ve seen the segments on the news, “Tell us what you think …”, followed by some inane viewer comments. You think it’s stupid and wouldn’t be THAT inane viewer. But that can be the door to get your story covered.
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